27550 Woodward Ave
Directions ROYAL OAK, MI 48067

  • Sales: 866-685-8881
  • Service: 888-497-0502
  • Parts: 888-538-2334

Body Shop:  248-548-4100



Hear What Our Customers Have to Say

" I can absolutely recommend this dealership. "

The lease of my new 2017 Ford Explorer was a breeze. Alex Goodson did a great job from the first test drive till delivery of the car the very next day. I can absolutely recommend this dealership. 
Stefan P.

"They care about their customers."

I drove across town to visit Devin at Royal Oak Ford based upon referrals. Devin is remarkable! He has an easygoing personality and strives to best serve his customers. He worked with my price range and got me into the truck of my dreams! Later, I worked with the sales manager Mike and then with the finance manager Don. These guys are professional and compassionate about what they do; they care about their customers. I was treated very well and I look forward to doing more business with them! 
Jon S.

"I highly recommend!"

I had a great experience working with John and got the best deal possible! I highly recommend anyone looking for friendly and humble service to go here
Ashley R.

"Whole experience easy and stress free!"

I showed up at Royal Oak Ford, unannounced and wanting to get into a new car very quickly. Alex was able to set up a test drive, set up the financing and get me into the car I wanted at the price I was comfortable with. Overall Alex Goodson made the whole experience easy and stress free! 
Jennifer H.

"I'm happy with my car and the service"

So I went to Royal Oak Ford because my dad bought all of his cars there and I bought a used car here about 10 years ago. This was my first brand new car. My salesman Lawrence Young was really helpful and so patient. I went back and fourth between cars and took a few days to think it over. I was asking Lawrence questions the whole time and he was great! The actual process of financing and signing the paperwork is so incredibly slow. It took 3 hours! I don't know if that's normal but it's unpleasant. The dealership itself is nice inside. The usual water/coffee are available. The bathroom was clean. The receptionist was friendly. One side of the dealership is for used cars and the other side is for new and service. The parking isn't great. It's on Woodward so it's limited a little narrow. I'm happy with my car and the service. I'll return to Lawrence for my future vehicle needs. 
Rebecca R.

"We were very pleased."

My daughter recently purchased her first car here after being turned down many times because she was a first time buyer. They worked very hard and got her financed with a fair rate and a great price! Thanks to Alex, my salesman and the finance department we were very pleased. 
Alvin W.

"Very friendly work staff"

Very friendly work staff ,I had the privilege of talking to Anthony Simon very polite answered all our questions showed us our options could not be more satisfied how well he worked with us thank you very much 
David H.

"Great service!"

If you're looking to buy/lease an American vehicle in the Detroit area, consider going to Royal Oak Ford. Ask to see Alex G. and he will help you through the whole process. He was great at understanding our needs, budget, preferences and limitations. Not pushy. Very accommodating. Followed through. Plus, he has been checking on us periodically to see how we are doing with our newly leased vehicle! Great service. 
Danny R.

"I had a great experience!"

Yesterday, I drove home in a beautiful 2017 Escape! I haven't had a new car in over 10 years and couldn't be happier. I had a great experience at RO Ford with an awesome salesman, Steven Eby! He was professional, informative and patient . He took the time to explain everything, every step of the way. I couldn't have asked for a better salesman. Loving my new ride. Thanks RO Ford for the great experience. 
Karen C.

"Awsome Service!"

Awesome Awesome service. Took my truck in for service, ended up paying much less than expected. Mr. Jim Dotson kept me informed the whole time that my truck was there. I would highly recommend Royal Oak Ford to anyone who needs service. Thank you guys very much. 
Mary B.

"Great Experience!"

The purchase of my 2016 Edge was a great experience. Mike Schneider and Pual did a great job of finding what we wanted and covering the options on the vehicle. Thank Royal Oak Ford 
Lee C.

"The entire experience was great!"

Purchased a new Edge at Royal Oak Ford. The entire experience was great! Everyone one was professional. I have recommended this dealership to all of my friends and relatives. 
Bobby S

" 2017 Ford Fusion "

My experience with leasing a new car was exceptional!!!!
Patrice W.

" Fusion 2017 Ford "

We'll run business. It is nice to have the dealership in the area. No pressure, very responsive sales staff.

"Leasing my nest car here too"

First time I decided to lease a car. Very informative. Sales reps were very patient going through everything (I read everything before signing a thing), sometimes twice. I'll be leasing my next car here too.
Christopher T.

" 2016 Ford Edge "

Customer Service is the best! From Mae at the internet referral to walking into the dealership with Mr. White, my salesperson, I received personalized service and a positive response to my request for the Ford Edge. Mr. White helped me to make decisions about the color as well as the bells and whistles. He provided me hands on assistance with the technology. I am loving my "Too Good To Be Blue" Ford Edge.
Gail S

" 2016 Ford Lease "

Just renewed a lease. Had a flawless experience while doing so. Everyone who helped us was very kind and helped us acquire our new vehicle almost painlessly (the painful part is that I actually have to pay for the lease). Dennis was fantastic, honest and very personable. He wasn't pushy and in fact made sure that we knew all of our options before choosing our vehicle. Our entire family purchases or leases vehicles from Royal Oak Ford and we highly recommend it to anyone looking for a new set of wheels.
Zoey R

" 2016 Ford Escape "

I went in to Royal Oak Ford last Thursday to check out a Ford Escape with the expectation that I would not be leaving with a car that day because I still had five months left in my current lease with another company. Thanks to Alex Goodson and Steven Eby, I got to walk out of the dealership that same night with my new Escape and walked away from my old car with nothing to worry about. Alex and Steven made the whole process extremely easy for me and I could not be happier with my new car. I will definitely be returning to Royal Oak Ford to see them in 3 years when my lease is up.
Karianne S

"Customer fo life!"

If you need a car ask for Jim Jurecki. Super personable & honest, he helped me through the entire process & made sure I got the right car. Customer for life. 
Brian S.

" 2016 Ford Explorer "

went into Royal Oak Ford with very little information and many questions. The one think I did know was, I wanted a larger vehicle. I was currently driving a 2011 Volkswagen Jetta. Jim Stevens greeted me immediately with a smile. He attempted to get an idea of what I was looking for, but soon found out I really did know. I was unsure if I wanted an Edge or Explorer and wanted to weigh out the options of leasing vs. purchasing. I was clueless on which options package I wanted, but Jim was great. He found the perfect vehicle for me. Jim worked his magic and I could not be happier with my new 2016 Ford Explorer. Plus he was able to keep our payment right in our desired range. I thoroughly enjoyed my trip to Royal Oak Ford, and would highly recommend them!
April H

" 2016 Ford F-150 "

My experience at Royal Oak Ford was very professional and enjoyable. They strive to ensure that all of your questions and concerns are handled properly. I would highly recommend Alex Goodson as your sales rep as he is very willing to go the extra mile to make sure you are in the vehicle that fits your needs and at the price that you will be happy with.
Josh H

"Thanks for the great service! "

All of the staff I interacted with made my car buying process straightforward and easy. All the questions I had were answered directly and accurately. Thanks for the great service!
Braedon L

" 2016 Ford F-150 "

Royal oak ford is an amazing dealership. I have purchased 2 trucks from this dealership, same car sales guy. This guy should be the manager. I shopped around at other dealerships, high end dealerships, and competitive dealerships. By far the best customer service at Royal oak ford. I have never felt more welcomed anywhere else!
Sean F

" 2016 Ford F-150 "

Just leased a new 2016 F1 50 from Royal Oak Ford. Mike Schneider found the truck I wanted at the price I wanted to pay. Great truck! Great service! Will be returning to get my next vehicle from Royal Oak Ford, the dealership with Uaw mechanics and service write up!
John B.

" 2017 Ford Fusion "

Great customer service! I have been getting my cars from Royal Oak Ford for the past 5 years now and they never seem to disappoint in what im looking for, customer service, and great pricing. Highly recommend anyone looking for a ford vehicle to go to Royal Oak Ford.
Dillon B.

" 2016 Ford Fusion "

If you are looking for a great deal, Royal Oak Ford is the place to go. I walked into ROF with an existing lease (from another manufacturer) that was only 24/36 months completed with hardly any miles left. I visited a half dozen other dealerships before ROF and not many were making much of an effort to work a deal and get me out of my time bomb lease. After meeting Alex Goodson, I knew ROF was where I was going to get a deal done and get my self into a new car. Within a couple days and a handful of test drives, Alex found the car for me. He was very accommodating to my limited schedule and made the process a breeze while giving me a deal no one else could. When this lease is up I definitely be returning to ROF and would advise anyone to do the same.
Tim S.

" 2016 Ford F-150 "

I found that Royal Oak Ford treated me with courtesy and found the truck that I needed. The sales staff worked together to show me all the features and helped each other deliver the vehicle as well. Very pleasant experience.
Albert S


Royal Oak Ford

27550 Woodward Ave
Directions ROYAL OAK, MI 48067

  • Sales: 866-685-8881
  • Service: 888-497-0502
  • Parts: 888-538-2334

Showroom Hours

  • Monday 9:00am to 9:00pm
  • Tuesday 9:00am to 6:00pm
  • Wednesday 9:00am to 6:00pm
  • Thursday 9:00am to 9:00pm
  • Friday 9:00am to 6:00pm
  • Saturday 9:00am to 3:00pm
  • Sunday Closed